We just concluded a promotion with House Of Diamonds called Cupid’s Cache.
Promotion was a treasure hunt based on GPS coordinates and clues.
Goal was to increase Facebook Fans and capture phone contacts through
a texting campaign. Here are the two videos explaining the competition.
Results for 7 days of the promotion were great. The main component was the “Viral”
nature of the contest. The only way people found out was through twitter, texting
and Facebook. New customers were acquired and past customers were engaged
to come back into store.
We also designed a new video for House of Diamonds website
which is currently a project to redesign.