Well you just never know what curve ball will be thrown next. Yes the algorithms
keep changing for Google and YouTube so how in the world can a business get ahead?
Aw yes Danielson, sometimes the cut worm thanks the plow…. What? Yes, it can be
all confusing trying to follow it all. So let’s see if I can help out.
CONTENT IS KING! In order for YouTube to funnel out your potential information to
Google they want to make sure people are going to watch it. So YouTube decided to really
track the number of views along with “The amount of TIME” people are willing to watch.
So flash forward to a typical Google Search for House Painters. If there are 2 videos tagged
the same and listed with the same Keyword title which will receive the LOVE of Google ranking?
Quality of how much time each video has built up.
Example: 1 video is 2 minutes long and has an average viewership of 1 min. the video has a 50%
viewership rating. Competitor’s video is 10 minutes and average viewer hangs on for 2 minutes
has a 20% rating. Video number 2 has a better shot at ranking above the video 1.
So how can a business increase their minutes and time on their videos?
“Video Outro” Is this the correct term? Not sure but you get the point. Upon completing
a video project adding a “Video Outro” increases the funnel for a viewer to see what else
a business might have to offer.
Thus increasing time and creating a better viewer base with more subscriptions.
Think of an Outro as a Graphic slide with boxes to incorporate other videos to click on.
This “Funnel” can be used to guide potential clients and customers to more content that you have produced.
When done correctly it can be a huge benefit to overall Video SEO ranking. Also adding “Annotations” with
other possible linking helps drive viewers to Subscribe and to “Like” your video which never hurts to
show if the video has quality content.
Here is a short video I did explaining my new slide to my social network asking them to comment.
As Video SEO changes and more emphasis is made on content businesses must learn
to provide quality content and keep each potential viewer as long as possible. Are you tracking your
viewer results and bounce rates? Are you building a solid audience?
2013 will be a year full of additional changes & as a hint: “MOBILE Video” will be all the buzz.
Start transforming your business now.
I hope I was able to help with a quick no frills post. As always feel free to contact me at
I probably have this question asked of me at least once a week now. When I first started
shooting video in 2009 on a “Social” basis I used my cell phone with 1 Megapixel resolution.
I shared with the world my different journeys across the United States. Although it was
able to convey the message the quality was horrible and editing on the fly was very difficult.
As technology has changed so have we all. Still video is intimidating but has become easier.
Now more then ever video needs to play a roll in any business marketing plan. So the skills
must be learned and implemented. The question turns to, “What should I use to start out?”
I decided to shoot a simply no frills video showing you a simple Video Camera I started with,
Kodak Playsport. I really love this video camera for on the go action. New versions have since
come out so keep an eye out for them as they change. I hope this gives you a different perspective
on what you should look for when starting to make your own videos.
This video shows picture differences and sound quality.
Now to have an idea what you can do with the Kodak Playsport. The video below was entirely shot
with a Playsport and some imagination. Video was made for Sherwin Williams and one of their
Bucket Sales Promotions. The point is, it doesn’t always depend on the video camera it is the creativity
of an idea to really drive traffic. I believe it turned out great and I was thanked by many of the upper
management of Sherwin Williams. Your limitations are simply placed on yourself, so step out of
As always if you need any recommendations or a little help don’t hesitate to contact us.
Also if you are simply struggling to implement a video marketing plan don’t throw in the towel
just take a step back and have some fun or simply give us a call.
Now the dreaded plug: Please share at will…It gives me motivation to keep coming up
with ideas on additional posts.
Dare to Dream
After so many years I have been silent with my creative ideas. Now as a new beginning is
right around the corner things are about to change. I will share these ideas with the world.
So to all of you finding this blog area now think how lucky you are to be here in the beginning.
Couple of things or ground rules. I suck and spelling and my grammer is probably going to be full of
problems. Here is the brilliant thing about creativity, it doesn’t matter! The world is full of people that
can edit content but those same people have never thought of an original idea in their life.
So to seize the thought of realizing how I was created with a unique odd gift of thinking outside
the box while taking risks is wonderful. Let others try an edit what I have to say.
Next you will find out quickly it’s ok to possibly be wrong about an opinion as long as you can see it and
be willing to make corrections. I do this all the time. I tend to be a tad opinionated but will be the
first to ask for forgiveness when boundaries are crossed. So all that being said we are off to the races!
In the next few months we will all see some crazy, fun and exciting things as I share & develop some of
Motto: Dare to Dream